The dust has long settled after the World Cup 2014 in Brazil. Football aside, the theme song and its video really sounded and looked heavily American, albeit international production. So much for Brazil’s backbone of photographing and fingerprinting Americans visitors knocking on their doors on arrival, when it comes to big money, multinationals still dictate how events are run or sponsored. This couldn’t be truer weird and somewhat vulgar and definitely violent (towards the end) parody which par hasard caught my attention today:
So the Brazilians spent all that money, threw in some false pride, garnished with cultural absence and misrepresentations and topped off with some posh infrastructures, et Voilà! Who eventually would benefit? Wait, Rio will host the Olympics in less than 48 months and the story keeps on fermenting itself.
and here’s the NFL or Miami-like original jingle.